Digital marketing integrates various online strategies to promote products or services, utilizing digital channels like social media, search engines, email, and websites. It involves techniques such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Pay-Per-Click Advertising (PPC), content marketing, social media marketing, Conversion Rate Optimization (CRO), email marketing, and more.

The goal is to connect with target audiences, increase brand visibility, drive traffic, and ultimately boost sales and conversions. Digital marketing offers businesses the opportunity to reach a global audience, analyze data for insights, and tailor marketing efforts for optimal results.

SEO (Search Engine Optimization) is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). It involves improving website content, structure, and backend coding to rank higher for relevant keywords. Techniques include keyword research, on-page optimization, link building, and technical optimization.

SEO aims to enhance organic traffic, credibility, and user experience, ultimately driving conversions. Keeping up with search engine algorithms and user trends is crucial for effective SEO strategies in the dynamic online landscape.